Zili | Won the First Prize of Speech in Shanghai Quality Brand Storytelling Competition

On 22 August, the speech final and award ceremony of Shanghai Quality Brand Story Contest was held in Wuliqiao Community Cultural Activity Centre of Huangpu District. Mr Chen Zixing, the founder of Zili Strapping, won the first prize of the contest with his speech "Zili Pursues Dreams, My Strap and Road", which stood out in the fierce competition. With his profound insights and unique business development strategies, Mr Chen successfully demonstrated the outstanding style and innovative spirit of private entrepreneurs in the new era.

"Zili Pursuit of Dreams, My Strap and Road"

Won the first prize of speech in Shanghai Quality Brand Storytelling Competition

Competition Background

With the theme of "New Advantage of Shanghai Quality and New Colour of Chinese Brands", the competition was guided by Shanghai Municipal Market Supervision Administration, Municipal Federation of Trade Unions, Municipal Youth League and Municipal Women's Federation, hosted by Shanghai Quality Association and organised by Shanghai Quality Magazine with the support of China Telecom | Shanghai Hotline, Youth Newspaper and many other media. The 98 groups of elite works from the four districts of Pudong, Huangpu, Putuo and Jinshan participated in the competition, fully demonstrating the quality elites and brand stories from all walks of life in Shanghai.

Behind the Brand Story

The winning entry of Zili Strapping, "Zili Pursuing Dreams, My Strap and Road", is based on the company's development since its foundation, which not only shows how Zili continues to innovate and transcend itself in the ever-changing market environment, but also reflects the real trajectory of the company from its start-up to becoming an industry leader in the past 37 years.

Through Mr Chen's carefully choreographed and heartfelt narration, we were vividly presented with the process of how Zili established its leading position in both domestic and international markets. From countless failed experiments in the early days of the business to the successful independent development of China's first PET strap, to the development of the world's largest intelligent integrated plastic strip factory, each stage reflects a strong commitment to innovation and continuous improvement.

Mr Chen's story is not only his own "One Strap, One Road" dream journey, but also symbolises the profound integration of quality and brand, responsibility and innovation. This journey not only reflects the leading role of Zili in promoting industry innovation and environmental protection standards, but also inspires more entrepreneurs to pursue their own brand dreams and move towards their own entrepreneurial path.

Future Outlook

The award of this honour reaffirms our relentless pursuit of quality and innovation. Looking ahead, Zili will continue to lead the industry in innovation and raise the quality standards of our products and services to meet the growing needs of our customers around the world. We thank all of our partners and customers for their trust and support, and promise to continue our commitment to technological innovation and environmental protection to contribute to global sustainable development.